I’m the world’s first Chemistry Coach, I work with high-achieving creatives + help them attract more of what they want.

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I specialise in working with creatives. But not just any creatives. Ambitious creatives. Creatives prepared to take a risk, go all in and be a change-maker in some way. Creatives who’re passionate and bold.


I’m really passionate about helping people of my generation (X) to thrive, shine and open up to a whole new world of possibility, make remarkable new friendships and have huge leaps in their income and impact.

I believe the multi-hyphen method is for more than just millennial. And I am also a high-achieving creative, who’s built a successful business, got burned out and walked away. So I get the challenges. I’ve walked that path, and switched up my life to redesign and then do my dream job, where I earn more and work less. If you’d like to know more about my 121 coaching for individuals go here. 

I also consult for brands, having attracted major lifestyle brands to my business. If you’d like to read more on brand activation and attraction please head over here.

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Read on if you’re looking to change your life!

What I know, from my experience, is that we want different things at different stages of our life. The creative business you started 7 years ago might not be right for you now, in it’s current form. This is where the chemistry comes in, to help you figure out what it is that you really want and how to call more of that in.

When we’re connected, the powerful “cuddle” hormone oxytocin kicks in – it’s not called the cuddle hormone for nothing. It helps people connect with the right people too in life and business too.

All portraits by the amazing Kelly Back, except this one by the also incredible Elaine Potter.

A unique process + system 

I work 121 with private clients and corporates as well as speak at events, run workshops, deliver online classes, all focused on my unique three pillars of chemistry coaching: 

Inner Chemistry Factor (ICF)

Brand Chemistry Factor (BCF)

Content Chemistry Factor (CCF)

If we’re not yet friends and you want to know more about my background  you can read my whole, messy story over here!

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A girl obsessed with adventure

I’m obsessed with travel and do it as much as possible. We lived in Barcelona for almost three years. I’m mum to two strong girls who I’m on a mission to inspire them to follow their greatness.

We have a yellow campervan called Annie and when I’m at home you’ll mostly find me eating dim sum + consuming 80s and 90s movies and music. I’ve got a degree in film and I love stories in all forms. Right now we’re in York, a city filled with chocolates + culture. Oh I’m a breast cancer thriver too. 


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Praise & love

  • I can’t tell you how valuable my sessions with Ruth have been. Changing direction with my photography business has been difficult, I’ve had mixed ideas and thoughts for years and Ruth has guided me through the fog, helped me dig deep into my dreams and goals to develop a clear and focused brand plan and vision for the future.

  • Ruth makes me feel alive and she makes me feel brave. She radiates positivity and strength and you come away from spending time with her bouncing with confidence and ideas and dreams. After having her own highly successful marketing agency, she knows the industry inside and out so she can rewrite the rules… and she REALLY knows her stuff.

    Writer & Copy Coach
  • I always feel so energised after talking to you, you have such a gift! I have for the first time in a very very long time felt like I’m moving forward and feel so positive about what I’m doing, I cannot thank you enough. 

  • Since taking the course I have been able to streamline my business objectives, nail my mission statement and redefine my goals with my ideal clients in mind. If you’re a woman in business and have a business or simply an idea you want to explore, I would highly recommend this wonderful woman and her course.