I’m the world’s first Chemistry Coach, I work with people to help them create a captivating and compelling brand online.

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I specialise in working with women who are 40+, people who haven’t grown up sharing their life online and many of whom believe they’ve “missed the boat” or “aren’t natural” on social media because it’s often viewed as the domain for millennials. 


The internet can also be a positive space and a catalyst for huge social change, with more and more inspirational women of this age group standing out loud and proud and SO CAN YOU! Why wait?

I’m really passionate about helping women of this generation to thrive, shine and open up to a whole new world of possibility, make remarkable new friendships and have huge leaps in their income and impact.

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Read on if you’re looking to change your life!

Most people stay where they are, or go with the flow. They don’t see the limitless possibilities that the internet offers. And they’re still chained to their belief systems.

But if you’re ready to claim your slice of the pie, you’re already in the 3% and that’s where chemistry comes in.

The powerful “cuddle” hormone oxytocin kicks in – just like it does in birth, sex and cuddles. It helps people connect with the right people too in life and business too.

Picture: Elaine Potter


The werky stuff

I work 121 with private clients and corporates as well as speak at events, run workshops, deliver online classes all focused on my unique three pillars of chemistry coaching: 

Inner Chemistry Factor (ICF)

Brand Chemistry Factor (BCF)

Content Chemistry Factor (CCF)

You can read more about this over here. But as far as my experience goes, I’ve come a long way since I quit my paper round! I’ve trained people globally to “write for the web” back when that was a THING!

I’ve been a Client Partner at a leading London digital agency and I grew my own agency to multiple six figures, attracting brands like Jumeirah, Wedgwood and Unilever through our content.

If you want to know more you can read my whole, messy story over here!

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The non-werky stuff

I’m obsessed with travel and do it as much as possible. We lived in Barcelona for almost three years. I’m mum to two strong girls who I’m on a mission to inspire them to follow their greatness.

We have a yellow campervan called Annie and when I’m at home you’ll mostly find me eating dim sum + consuming 80s and 90s movies and music. I’ve got a degree in film and I love stories in all forms. Right now we’re in York, a city filled with chocolates + culture. Oh I’m a breast cancer thriver too. 


Now you know a bit more about me, how about joining my community so we can get to know each other a bit better.

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Praise & love

  • I can’t tell you how valuable my sessions with Ruth have been. Changing direction with my photography business has been difficult, I’ve had mixed ideas and thoughts for years and Ruth has guided me through the fog, helped me dig deep into my dreams and goals to develop a clear and focused brand plan and vision for the future.

  • Ruth makes me feel alive and she makes me feel brave. She radiates positivity and strength and you come away from spending time with her bouncing with confidence and ideas and dreams. After having her own highly successful marketing agency, she knows the industry inside and out so she can rewrite the rules… and she REALLY knows her stuff.

    Writer & Copy Coach
  • I always feel so energised after talking to you, you have such a gift! I have for the first time in a very very long time felt like I’m moving forward and feel so positive about what I’m doing, I cannot thank you enough. 

  • Since taking the course I have been able to streamline my business objectives, nail my mission statement and redefine my goals with my ideal clients in mind. If you’re a woman in business and have a business or simply an idea you want to explore, I would highly recommend this wonderful woman and her course.