You’re a brand or a solo business owner looking to grow in one way or another.
It's great to meet you
Today I’m a freelance creative marketing bod for brands as well as an educator (the word coach doesn’t feel right for me) helping solo businesses to grow impactful personal brands. Some people call it coaching. But my story doesn’t start here.
Once upon a time I graduated from film school – it was 1998. I got a job flying around the world and teaching people to “write for the web”, finding my 20s hard (they’re a turbulent time, right), living in a structured world when I’m hugely ADHD.
But luckily, working in the creative world helped me accept myself and express myself in ways that made everything OK. And to get paid to tell stories? Well that’s like liquid gold to my DNA.
When I first got pregnant I was working for a digital agency, as a client partner, it’s where I met my husband (he was the head of Tech) and in the aftermath of the craziness of new parenthood, we moved back to York and I set up an agency.
I don’t know how but I attracted world-class brands like Jumeirah and Wedgwood and Unilever and we turned into a content marketing agency, employing 8 ace people and turning over multiple six figures.
Success on paper, right?
The reality was very different. I got badly burned out. Big time. Running a traditional business model was too much for my energy sensitive self and I got sick. I got diagnosed with breast cancer when I was 32; a mum to two small girls, looking after my terminally ill mum and running an agency.
I’m no stranger to radical rebirth and carried on with the business all the way through my treatment, but I knew something had to change.
We took a family sabbatical, moving to Barcelona just days after my treatment finished – a change isn’t just as good as a resit – it’s way better. Taking a break in the Catalan sun for two years was the healing remedy I needed.
But what next? Aside from travelling all over Europe in our van Annie, I decided to brand out and use my experience to:
Help solo business owners to find their joy, speak their truth and use their story to build the audience they want.
Supporting brands to grow, be more authentic and grow their audiences organically through a chemistry-based approach to marketing. I also work with Tony to create high-performance marketing campaigns too, we call it Gain + Grow.
I’d love to know more about you. Feel free to reach out to me at hi at ruth hoskins dot come and let’s continue the conversation.